These three levels translate into three different kinds of design.They are:
- Visceral design refers primarily to that initial impact, to its appearance.
- Behavioral design is about look and feel -- the total experience of using a product.
- Reflection design is about ones thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner's taste.
Eyeglasses # 1: Scissors glasses
George Adams, Fleet Street London, patented scissor glasses in 17801.Visceral:
- Crude design of the old times, like a scissor. The glasses look cumbersome.
- Very weary to handle, not really comfortable to bring along. Let's imagine what will happen when we use scissor glasses to read book, or to hang out with friends? One hand is always needed to hold the glasses , which will definitely make our hands feel very weary .
- This product should have used when there were no other better glasses for people to choose. In the present day, scissor glasses can not be used in daily life for the convenience of the users who prefer small and comfortable products. Instead, it is purchased by museums , or by antique collectors.
Eyeglasses #2: Pierced eyeglasses
Created by artist James Sooy (http://www.jamessooy.com) and Oliver GibsonHere's the step-by-step:
- Get pierced- an internally-threaded barbell that goes through the skin above the bridge of your nose.
- Use a tabletop mill to cut the L-shaped metal pieces that screw onto the barbell
- Attach rare earth magnets to the glasses; these hold the glasses on.
- Don't get rid of the bridge pieces; they let the lenses sit on your nose and take the actual weight of the lenses.
1. Visceral:
- Innovative
- Attractive to some who like piercings.
- Looks more painful than cool. Even, for some it is disgusting. They asked a question of what will happen if the users forget that it is attached to their nose and accidentally snatch it quickly. Some gave ironic comments by saying that "Maybe I could pierce a pen to my finger, or even a toothbrush to my lip and ear".
- Bridge piercings doesn't hurt. His piercing was painless due to the fact there were few nerves between the eyes, although, some people have more than others. The piercing actually never touches bone or cartilage, which is a common misconception.
- Wearing pierced glasses doesn't hurt. Actually, because they have no frames there isn't anything rubbing on the ears, which means they can be even more comfortable than normal glasses.
- All the weight is applied to the nose pads, making pierced glasses feel exactly like normal glasses on your face. As the lenses are held by magnets they can easily be removed before bed too.
- Overall, it is safe to wear pierced eyeglasses.
- Self-image, show off
- It is suitable for those who are scared of LASIK surgery. According to James Sooy, " Paying two thousand dollars to have someone cut your eyes and shoot a laser in them ( just so you don't have to wear glasses) seems extreme to me..." Moreover, it is suitable for those who have time and budget limited to undergo eye surgery, yet don't want to be sticked with glasses, because the frame of pierced eyeglasses is $75-$100 US, which is about the same as regular frames.
1. Visceral:- Beige color is easily to match with clothing
- Looks delicate
- Suitable for ladies
- Of course, compared to scissor glasses, this product is easier to handle and more comfortable, more fashionable.
- Gucci eyeglasses are prestigious brand name. Therefore, wearing this product helps the owners to obtain the status symbol ( which will help to define their status in society), self-image and show off.
